Legal

Privacy Policy

Effective July 13, 2026 · Operative LLC

This policy explains how Operative LLC (“Operative,” “we,” “us”) collects, uses, and protects personal information when you visit youroperative.com, contact us, book a call, or use our services.

1. Who We Are

Operative LLC is a California limited liability company that provides websites, local marketing systems, lead follow-up automation, and AI phone receptionist services for local businesses.

Contact: operations@youroperative.com · Phone: 510-560-7778

2. Information We Collect

We may collect:

Contact details you submit — name, business name, phone number, email address, trade/service type, and message content
Booking details when you schedule a discovery or demo call
Call/SMS interaction data related to inquiries, missed-call responses, confirmations, and service messages
Technical data such as IP address, browser type, device info, and basic site analytics
Client business data needed to deliver services (e.g., Google Business details, website content, phone routing settings)

3. How We Use Information

Respond to inquiries and provide requested information
Schedule and confirm calls or demos
Deliver contracted services to clients
Send transactional SMS/email related to your request (booking links, missed-call replies, appointment confirmations, service updates)
Improve our website, products, and support quality
Comply with legal, tax, and regulatory obligations

We do not sell personal information. We do not buy phone lists for unsolicited SMS marketing.

4. SMS / Text Messaging

If you provide a phone number through our website, chat, booking form, or by contacting us and requesting follow-up, you may receive SMS related to that inquiry or service. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.

Full SMS details: SMS Messaging Policy.

5. Sharing of Information

We share information only as needed to operate the business, including with:

Service providers (hosting, CRM, telephony/SMS providers, analytics, payment processors)
Professional advisors when required
Authorities when legally required

Providers are used to deliver communications and services on our behalf, not to sell your data.

6. Data Retention

We retain personal information only as long as needed for the purposes above, client service delivery, legitimate business records, dispute resolution, and legal compliance. You may request deletion subject to legal retention requirements.

7. Security

We use reasonable administrative, technical, and organizational safeguards. No method of transmission or storage is 100% secure.

8. Your Choices

Request access, correction, or deletion of your information by emailing operations@youroperative.com
Opt out of SMS by replying STOP
Unsubscribe from marketing emails via the link in those emails (transactional messages may still be sent when necessary)

9. Children’s Privacy

Our services are directed to businesses and adults. We do not knowingly collect personal information from children under 13.

10. California / State Privacy Rights

Depending on your location, you may have rights to know, access, correct, delete, or limit certain processing of personal information. To exercise rights, contact operations@youroperative.com. We will not discriminate against you for exercising privacy rights.

11. Third-Party Links

Our site may link to third-party tools (e.g., booking widgets). Those services have their own privacy practices.

12. Changes

We may update this policy from time to time. The “Effective” date above will change when we do. Continued use of the site after updates constitutes acceptance of the revised policy.

13. Contact

Operative LLC
Email: operations@youroperative.com
Phone: 510-560-7778
Web: youroperative.com